Giving every business access to the financial capabilities of a large enterprise.
Large companies have CFOs, analysts, bankers, and advisors. Most businesses have none of these — not because they don't need them, because they can't access them. We think that should change.
The gap
A business doing ₹30 crore in revenue makes decisions that affect employees, suppliers, customers, and entire families. Yet many of those decisions are made with incomplete information.
Their accountant handles the books. Their CA files returns. Their bank sees cash flow, not the business. Good advice is expensive. Access to capital is limited — and none of it connects into one view.
The businesses that need financial intelligence the most often have the least access to it.
What we're building
A single platform where businesses run their financial operations — starting with accounting and compliance, because that's where the financial story begins.
Today, a business uses one company for accounting. Another for compliance. A bank for financing. A consultant for advice. Every important financial decision is made using incomplete information. We think this is fundamentally broken.
As businesses operate through Fento, we gain a deeper understanding of how they actually work — how money moves, how industries operate, how successful businesses grow. That understanding lets us build services that were previously impossible.
- Understand financial health instantly — where money is made and lost.
- Advice specific to your business, not generic templates.
- Financing based on how you actually perform, not what a bank sees from the outside.
- Working capital for suppliers waiting months to get paid.
Today these advantages are available to a small number of businesses. We want to make them available to every business.
Why now
For decades, high-quality financial services required large teams of accountants, analysts, consultants, auditors, and underwriters. They were expensive, hard to scale, and largely accessible only to larger companies.
For the first time, technology makes it possible to change that. Accounting can be automated. Tax compliance can be automated. Financial analysis and advisory can be automated. Credit decisions can become smarter because they're based on a deeper understanding of how businesses actually operate.
The result isn't simply lower costs — it's that millions of businesses can gain access to services that previously did not exist for them.
Why we believe we can win
The accounting and compliance industry in India has changed very little over the last decade. Many firms still rely on processes that are slow, fragmented, and heavily dependent on manual work. That creates a rare opportunity.
The companies that move fastest over the next few years will define how financial services are delivered to businesses for decades to come.
We are building our first products and working closely with accounting firms to understand how the industry actually operates. Firms are already waiting to use what we're building. Every week we talk to customers, understand workflows, identify bottlenecks, and ship products to solve them.
We are not waiting for perfect answers. We are learning by building.
Where we start
We're starting with accounting and compliance — GST, TDS, payroll, bank reconciliation, and financial reporting. AI handles the routine work. Licensed professionals review exceptions and file. You approve.
We're trying to build something much bigger. But every large platform starts somewhere. This is where the financial story of your business begins.